DresStar ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our virtual styling and AI-powered fashion app ("App") and related services ("Service").
This policy complies with GDPR, CCPA/CPRA, and Apple App Store Review Guidelines (Guideline 5.1.1).
By using our App, you acknowledge that you have read and understood this Privacy Policy.
Data Controller: JP Yang
Location: Beijing, China
Contact Email: support@dresstar.com
Among the types of Personal Data that this App collects, by itself or through third parties, there are:
Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy. Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this App.
Unless specified otherwise, all Data requested by this App is mandatory and failure to provide this Data may make it impossible for this App to provide its services. In cases where this App specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies or of other tracking tools by this App or by the owners of third-party services used by this App serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.
Users are responsible for any third-party Personal Data obtained, published, or shared through this App.
| Data Type | Purpose | Legal Basis |
|---|---|---|
| Email address | Account creation and authentication | Contract (Art. 6(1)(b)) |
| Password (hashed) | Account security | Contract (Art. 6(1)(b)) |
| Social media accounts (if used) | Alternative authentication | Consent (Art. 6(1)(a)) |
| Data Type | Purpose | Legal Basis |
|---|---|---|
| Uploaded photos (selfies, clothing) | AI styling and virtual try-on | Contract (Art. 6(1)(b)) |
| Text inputs (style preferences) | AI analysis and recommendations | Contract (Art. 6(1)(b)) |
| Body measurements (if provided) | Personalized styling | Consent (Art. 6(1)(a)) |
| Data Type | Purpose | Legal Basis |
|---|---|---|
| IP address | Security and fraud prevention | Legitimate Interest (Art. 6(1)(f)) |
| Device model and OS version | App compatibility and debugging | Legitimate Interest (Art. 6(1)(f)) |
| Session duration and count | Usage analytics | Consent (Art. 6(1)(a)) |
| Operating system | Technical support | Legitimate Interest (Art. 6(1)(f)) |
| Crash logs and diagnostics | Bug fixing and stability | Legitimate Interest (Art. 6(1)(f)) |
| Data Type | Purpose | Legal Basis |
|---|---|---|
| Approximate location (city/region) | Weather-based styling recommendations | Consent (Art. 6(1)(a)) |
| Precise GPS location | Not collected | N/A |
The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated.
In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this App (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner.
The updated list of these parties may be requested from the Owner at any time.
The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.
Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own.
Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users' consent.
The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following:
We process your personal data for the following purposes:
Under GDPR Article 6, we process your data under the following legal bases:
| Purpose | Legal Basis | Your Rights |
|---|---|---|
| Account creation and authentication | Contract (Art. 6(1)(b)) | Cannot opt out |
| AI styling and virtual try-on | Contract (Art. 6(1)(b)) | Cannot opt out |
| Location-based recommendations | Consent (Art. 6(1)(a)) | Can withdraw consent at any time |
| Non-essential analytics | Consent (Art. 6(1)(a)) | Can withdraw consent at any time |
| Security and fraud prevention | Legitimate Interest (Art. 6(1)(f)) | Can object |
| Bug fixing and diagnostics | Legitimate Interest (Art. 6(1)(f)) | Can object |
Where processing is based on consent, you may withdraw your consent at any time via App Settings > Privacy Preferences. Withdrawal does not affect the lawfulness of processing before your withdrawal.
Where processing is based on legitimate interest, you have the right to object (see Section 12).
We use the following third-party services to operate our App. Each service processes your data under their own privacy policies. The services below are confirmed integrations - please remove any that do not apply to your actual implementation.
| Service | Provider | Data Processed | Purpose | Privacy Policy |
|---|---|---|---|---|
| Firebase Analytics | Google LLC (USA) | Device info, OS, session data, crash logs | App analytics and monitoring | View |
| Google Analytics for Firebase | Google LLC (USA) | Device info, number of sessions, operating systems, session duration, Trackers, Usage Data | Web/app traffic analysis | View |
| Amplitude Analytics | Amplitude Inc. (USA) | Browsing history, device info, Trackers, Usage Data | User behavior analytics | View |
| Service | Provider | Data Processed | Purpose | Privacy Policy |
|---|---|---|---|---|
| OpenAI API | OpenAI, L.L.C. (USA) | Uploaded images, text inputs, Usage Data | AI styling and virtual try-on | View |
| Google Gemini API | Google LLC (USA) | Uploaded images, text inputs, various types of Data | AI fashion analysis | View |
| Firebase Cloud Firestore | Google LLC (USA) | Usage Data, various types of Data | Cloud database | View |
| Firebase Cloud Functions | Google LLC (USA) | Usage Data, various types of Data | Backend processing | View |
| Firebase Cloud Storage | Google LLC (USA) | Usage Data, various types of Data | Temporary image processing and storage | View |
| Google Cloud CDN | Google LLC (USA) | Usage Data, various types of Data | Content delivery and optimization | View |
| Google Cloud | Google LLC (USA) | Various types of Data | Cloud computing platform | View |
| Algolia | Algolia SAS (France) | Search queries, metadata, various types of Data | In-app search functionality | View |
| Service | Provider | Data Processed | Purpose | Privacy Policy |
|---|---|---|---|---|
| Firebase Authentication | Google LLC (USA) | Email address, password, social media accounts | User account creation and login | View |
| Firebase Cloud Messaging | Google LLC (USA) | Trackers, various types of Data | Push notifications | View |
| Firebase Notifications | Google LLC (USA) | Various types of Data | Targeted notification campaigns | View |
| Service | Provider | Data Processed | Purpose | Privacy Policy |
|---|---|---|---|---|
| RevenueCat | RevenueCat, Inc. (USA) | Trackers, Usage Data | Subscription management and purchase history analysis | View |
| Apple App Store IAP | Apple Inc. (USA) | Purchase history | In-app purchases and subscriptions | View |
| Service | Provider | Data Processed | Purpose | Privacy Policy |
|---|---|---|---|---|
| Meta ads conversion tracking (Meta pixel) | Meta Platforms, Inc. (USA) | Trackers, Usage Data | Advertising and conversion tracking for Facebook, Instagram, and Meta Audience Network | View | Opt out |
Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA), including the United States.
Users are also entitled to learn about the legal basis for Data transfers abroad, including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.
Legal Safeguards for International Transfers:
| Data Type | Retention Period |
|---|---|
| Account data (email, password) | Until account deletion, then deleted within 30 days |
| Uploaded photos (AI processing) | Processed in real-time; not permanently stored unless you choose to save them |
| Saved photos | Until you delete them or delete your account |
| Technical/analytics data | Maximum 12 months |
| Location data | Until you withdraw consent or delete your account |
| Payment transaction records | As required by applicable financial regulations (minimum 7 years) |
| Legal compliance records | As required by applicable law |
Upon account deletion, we will delete all your personal data within 30 days, except where we are legally required to retain certain data.
Cookies are Trackers consisting of small sets of data stored in the User's browser. Tracker indicates any technology (e.g., Cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting) that enables the tracking of Users, for example by accessing or storing information on the User's device.
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential | Basic app functionality, security, authentication | No (required for the Service) |
| Analytics | Understanding how users interact with our app (Firebase Analytics, Google Analytics, Amplitude) | Yes, via App Settings > Privacy Preferences |
| Marketing | Delivering relevant advertisements (Meta ads) | Yes, via App Settings > Privacy Preferences |
| Preferences | Remembering your settings and choices | Yes, via App Settings > Privacy Preferences |
You can manage your cookie and tracking preferences at any time via App Settings > Privacy Preferences in the App.
To learn how to opt out of interest-based advertising more generally, Users may visit the relevant opt-out section or visit: optout.aboutads.info or youradchoices.com
In the event of a personal data breach that is likely to result in a risk to your rights and freedoms:
The rights of Users based on the General Data Protection Regulation (GDPR):
Users may exercise certain rights regarding their Data processed by the Owner. In particular, Users have the right to do the following, to the extent permitted by law:
| Withdraw their consent at any time. | Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data. | App Settings > Privacy Preferences |
| Object to processing of their Data. | Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. | Contact us |
| Access their Data. | Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing, and obtain a copy of the Data undergoing processing. | Contact us |
| Verify and seek rectification. | Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected. | App Settings or Contact us |
| Restrict the processing of their Data. | Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it. | Contact us |
| Have their Personal Data deleted or otherwise removed. | Users have the right to obtain the erasure of their Data from the Owner ("Right to be Forgotten"). | Delete Account in App Settings |
| Receive their Data and have it transferred to another controller. | Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. | Contact us |
| Lodge a complaint. | Users have the right to bring a claim before their competent data protection authority. | Contact your national DPA |
If you are a California resident, under the CCPA and CPRA, you have the following rights:
| Right | Description |
|---|---|
| Right to Know | Know what personal information is collected, how it is used, and with whom it is shared |
| Right to Delete | Request deletion of your personal information |
| Right to Correct | Request correction of inaccurate personal information |
| Right to Opt-Out | Opt out of the sale or sharing of your personal information |
| Right to Non-Discrimination | Not be discriminated against for exercising your privacy rights |
| Right to Limit Use of Sensitive PI | Limit the use of your sensitive personal information |
To exercise your California privacy rights: Email: support@dresstar.com
DresStar is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
Our AI-powered features (styling recommendations, virtual try-on) involve automated processing of your uploaded images and inputs to generate personalized results.
The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this App or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.
In addition to the information contained in this privacy policy, this App may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.
System logs and maintenance: For operation and maintenance purposes, this App and any third-party services may collect files that record interaction with this App (System logs) or use other Personal Data (such as the IP Address) for this purpose.
More details: More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.
The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this App and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner.
It is strongly recommended to check this page often, referring to the date of the last modification listed at the top of this document.
Should the changes affect processing activities performed on the basis of the User's consent, the Owner shall collect new consent from the User, where required.
For any questions, requests, or concerns regarding this Privacy Policy or your personal data:
JP Yang
Beijing, China
Email: support@dresstar.com
For privacy-specific inquiries, please include "Privacy Request" in the subject line.
| Term | Definition |
|---|---|
| Personal Data (or Data) | Any information that directly, indirectly, or in connection with other information - including a personal identification number - allows for the identification or identifiability of a natural person. |
| Usage Data | Information collected automatically through this App (or third-party services employed in this App), which can include: the IP addresses or domain names of the computers utilized by the Users who use this App, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the App) and the details about the path followed within the App with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment. |
| User | The individual using this App who, unless otherwise specified, coincides with the Data Subject. |
| Data Subject | The natural person to whom the Personal Data refers. |
| Data Processor (or Processor) | The natural or legal person, public authority, agency, or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy. |
| Data Controller (or Owner) | The natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this App. The Data Controller, unless otherwise specified, is the Owner of this App. |
| This Application (or App) | The means by which the Personal Data of the User is collected and processed. |
| Service | The service provided by this App as described in the relative Terms (if available) and on this site/application. |
| European Union (or EU) | Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area. |
| Cookie | Cookies are Trackers consisting of small sets of data stored in the User's browser. |
| Tracker | Tracker indicates any technology - e.g., Cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User's device. |
| Legal information | This privacy policy relates solely to this App, if not stated otherwise within this document. |